J.F. SCHWARZLOSE BERLIN
PEOPLE BEHIND THE BRAND
In 2012, J.F. Schwarzlose Berlin revitalizes and creates fragrances that function like a mirror for modern Berlin. Their basis is made of high perfume oils in high concentration in the stylish and reduced design J.F. Schwarzlose stands for.
A few years ago, Lutz Herrmann, designer of perfume bottles, discovered the Berlin brand J.F. Schwarzlose Söhne. Its tradition, the eventful history, and the pioneering modernism of this German perfume manufacturer caught his interest. For his idea to revitalise this exquisit brand he took two partners on board.
Tamas Tagscherer, co-founder, who found his new domicile in Berlin, takes care of marketing and distribution of J.F. Schwarzlose Berlin.
The perfumer Véronique Nyberg, to whom Lutz Herrmann transmitted his passion for the brand J.F. Schwarzlose Berlin. Under the charm of this surprising discovery, she immediately felt to put a modern spin to this beauty from the 1800’s. A true challenge, which ignited the perfumer’s creative passion.
Véronique Nyberg – “the nose”
Véronique recently experienced love at first sight when she met the brand J.F. Schwarzlose Berlin with its creative director Lutz Herrmann. Indeed, Veronique finds her inspiration in many different places: from the secretive and mysterious world of molecules, to edgy art installations and history. The challenge of working on the J.F. Schwarzlose Berlin brand, a beautiful and glorious “1900 sleeping beauty” immediately resonated with her desire to create a link between the past and the present, between Berlin and the rest of the world.
Véronique and Berlin
To Véronique, Berlin embodies the spirit of artistic energy, of creation at large, and while discovering the origins of J.F. Schwarzlose, she captured its contemporary feel, its timeless spirit. To create the new perfumes of this brand, she wanted to capture the intensity, and the energy of Berlin, past and present, and put it in a bottle.
To do this, she chose the most precious natural ingredients, for their extravagance, brilliance and power. She combined them, creating exquisite alliances, luxurious and refined, a tribute to the splendors of Berlin.